Since the rise of DevSecOps, marketers and practitioners alike have been singing praises for the benefits and possibilities that smart automation provides. Think tanks have also statistically mentioned its cost savings and bandwidth efficiency as well as others. However, more awareness of the ‘how’ of DevSecOps is required, as recent marketing campaigns have effectively conveyed the ‘what’ of DevSecOps and AppSec automation. TSP marketers must develop and distribute content around use cases dedicated to implementation difficulties as well as how-tos. There is so much content out there! It’s difficult to know what exactly to focus on. Content serves a variety of purposes, including establishing trust and credibility, allowing segues for technical marketing and security engineering collaboration. Here are some examples: practical guides on open source tool automation, sample automation scripts and libraries, data sheets on resource optimization through automation, etc. As the industry matures, practitioners and their teams must focus on the journey, not the destination. By continuously developing better content, practitioners can more effectively communicate how DevSecOps and AppSec automation can help them achieve their goals. And that’s a win for everyone involved.
The Importance of Cooperation between Marketing and Sales
This cooperation between marketing and sales would allow the former to get a firm grasp on the practical operations of the service or solution that they are assigned to promote. Ironically, this also allows them to understand any limitations that would prevent them from over- or under-committing business value through their messaging. This is especially relevant given all the misconceptions surrounding application automation. Many people view it as a ‘silver bullet’ for all security needs, overlooking the very real challenges of implementation.
In order to properly convey the value proposition of DevSecOps and AppSec automation, both marketing and engineering must work together to produce content that is truly useful. This type of content can then be used to educate customers and other stakeholders about the benefits of these solutions. It’s a continuous journey, but it’s one that is worth taking.
The Role of Content in Educating Customers and Stakeholders about DevSecOps and AppSec Automation
When it comes to DevSecOps and AppSec automation, communication is key. Security teams need to ensure that stakeholders understand the value of these initiatives and how they can help improve the security of the organization. However, this can be a challenge, as DevSecOps and AppSec automation can be complex topics.
If you’re like most security professionals, you’re always looking for new and innovative ways to improve your organization’s DevSecOps and AppSec automation. But no matter how good your tools are, the success of your DevSecOps initiative will always come down to one thing: communication.
You need to be able to effectively communicate the value of DevSecOps and AppSec automation to your stakeholders.
But how do you do that? And what are the best ways to communicate the benefits of DevSecOps and AppSec automation? In this article, we’ll take a look at some tips for communicating with customers and stakeholders about DevSecOps and AppSec automation.
DevSecOps is all about the journey, not the destination. It’s important to remember that DevSecOps is a process, not a set of tools or technologies. And as with any process, there are always new things to learn and new challenges to overcome.
The same is true for AppSec automation. While there are many great tools available, there is no one-size-fits-all solution. Every organization is different and each has its own unique set of needs and requirements. That’s why it’s important to communicate with stakeholders about DevSecOps and AppSec automation. You need to understand their needs and requirements, and then find the right tools and technologies to meet those needs.
And that’s where content comes in. Content is a critical part of any DevSecOps or AppSec automation initiative. It’s essential for educating customers and stakeholders about DevSecOps and AppSec automation. But what makes good content?
As the industry moves towards DevSecOps and AppSec automation, it’s important to remember that these solutions are about the journey, not the destination. Marketing must work closely with sales and engineering to produce content that is truly useful in order to educate customers and other stakeholders about the benefits of these solutions. By taking this journey, we can all achieve our goals.
